Search Efforts

How to increase rankings on search engines?

I have been asked by somebody to investigate how to get more 'hits' from search engines like Google. How does one optimize their web page so they may be listed as the first result?

Public Comments

1. SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization Keyword search Keyword research enables site owners to choose keywords when constructing and optimizing a website (page). Keyword research is also extensively used to manage PPC advertising campaigns or if you are looking to research and identify profitable niche markets. When performing keyword research for constructing and optimizing a website (page) you are looking to select search terms that will reach your target audience. One of the common mistakes made by some SEOs is to avoid choosing keywords that are very competitive. Searchers tend to use a lot modifiers when they search and the more competitive the search term the more likely they are to use a modifier. Removing the possibility of ranking well for these modified searches is not a good idea. Competition can be a factor in deciding how to target a specific search term but you should never ignore a search term simply because you believe it is too competitive. http://www.seo-blog.com/tutorial.php You can do several things to increase traffic flow. When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words. 1 )Key word tool by google https://adwords.google.com/select/KeywordToolExternal 2) Keyword suggestion http://www.seochat.com/seo-tools/keyword-suggestions-google/ 3) Keyword Typo Generator Tool https://adwords.google.com/select/TrafficEstimatorSandbox 4)Freeky word http://freekeywords.wordtracker.com/ You need get your web address in as many locations as possible on the net. You do this by article submission, link swap and free classifieds. Article submission and Classifieds link Best Answer - Chosen by Asker http://answers.yahoo.com/question/index;_ylt=AlhJiR7ZcCCBRbp_sdnJwW3ty6IX;_ylv=3?qid=20080111092859AA6vfTx&show=7#profile-info-lpytzfawaa
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3. The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?...... and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages. Nevertheless, should your website or opening webpage fail to contain "generic" keywords, then anyone using such "generic" queries will not be able to discover your website. Your domain name [URL] of your website, in a sense, will be invisible, undiscoverable. You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo. Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots. Also consider the Internet audience and their incoming setup. For example, if they are on analog/dialup, Flash webpages take too long to load up and therefore analog users will likely lose interest and discontinue entering the Flash site. On the other hand, anyone on hi-speed DSL lines, will welcome Flash pages which load quickly. So before designing a pure Flash websitge, ask the simple question, "Who's my end user - is he on dialup or DSL?" And if you had to choose between these two users for maximum marketability, then select analog users since 80% of most resident users are still analog Internet subscribers and pure HTML designed webpages is best for them. A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots. Avoid use of frames since any number of search robots are unable to properly classify textual material. Placement of Metatags: A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name. The second metatag is the "Description" which is usually 41 words to form a complete sentence which best describes one's goods and services. And the very last category - "Keywords" are also somewhat limited to 15 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google's spamreport.com can result in the elimination of your website from their search directory. Good luck!